For any album to be noted across audiences it’s essential that they cross-genre at some point in the track list. This is the idea of Starships. Appropriately, it’ll probably stand out like wearing white to a funeral. If it can do that then it’s purpose has been achieved.
It is just a dance anthem created to generate attention, yes. More importantly, this track will be the most likely thing to come out of your speakers as soon as you turn on your radio. Starships kills two birds with one stone, becoming one of the summer anthems of 2012. If you disagree, just listen to the opening line. ‘Let’s go to the beach’ screams seasonal feelings at you and forces them down your throat. The songs agenda is more obvious to pick out than strippers in St Paul’s.
It’ll feel wrong to dwell on it’s down points because it’s high notes are what will sell it. Starships is viciously catchy. It’s up for discussion whether it manages this through simplicity, or some sort of hidden witchcraft only visible to those deep within the industry. Instead of a hook, the verses are conjoined by a speaker penetrating buzz.
And if the writings of William Shakespeare interest you most then it should be best to pass on somebody who manages to rhyme fly with sky. But with that said, hearing it won’t make anybody collapse in a heap. The bass is intended to shove those thoughts straight out of your head.